For mid-market DTC brands

You're blind to your fastest-growing sales channel.

AI agents — ChatGPT, Gemini, Perplexity, Rufus — are sending you buyers right now. Your analytics files them as "Direct." Illuminati shows your real AI revenue: what's confirmed, what we've recovered, and what's still an honest estimate.

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Shopify shows you a sliver. The rest is invisible.

Shopify shows the floor

Its free AI channel only counts orders through its own rails — a fraction of the real number.

~70% hides in "Direct"

Most AI-referred sales arrive with no referrer, so GA4 and Shopify misfile them as "Direct." You never see them.

Off-Shopify is a black hole

Amazon Rufus, marketplaces, your non-Shopify storefronts — no single-platform tool can see across them. We do.

How it works

ConnectOne-click connect your store. We capture every session and order server-side — including the ones the browser can't see.

RecoverOur behavioral model recovers the AI sales hiding in "Direct," across every agent, at ~94% precision — labeled by confidence.

See & actYour real AI Channel: confirmed + recovered + estimated, by agent and product, with a weekly digest and what to fix.

We'd rather under-count than inflate.

Every dollar is labeled — confirmed, high-confidence recovered, or modeled. We never blend an estimate into your confirmed number. The point is a figure you can take to your board, not a vanity metric. Built multilingual, for US and international brands.